3 Marketing Strategy Takeaways From The Failure of Game of Thrones’ Last Season

Attila Tóth
May 28, 2019 · 3 min read

There are many angry Game of Thrones fans out there currently raving about how 8 years of epic storytelling were ruined in just 6 episodes. Personally, I am not angry, just disappointed. Anyway, what happened, has happened, so let’s see what can we learn from this in the perspective of marketing strategy.

People are engaged positively with storytelling that makes sense (even if the story is negative)

Surprises and instantaneous changes were building momentum, however everything had a meaning and a logical or an emotional background. Everything, till the last season. This year’s episodes had a subliminal message, that the GoT community decrypted easily: the series had to be finished quickly. From professional critics to casional fans, people started giving negative feedback on social media, IMDB and generally on digital. The frustration peaked with the end of the series.

Takeaway #1: Your storytelling should have a meaning that has logical continuity and sense. Be authentic, add value and keep it going. Mediocre storytelling gets mediocre results.

Emotional connections can move audiences to take action

As a strategist, make sure you have the proper tactics that help building a bond between your brand and your audience. This can’t be built in a day, however it’s definitely an investment with positive ROI.

Takeaway #2: Place emotional connection as one of the top priorities in your marketing strategy. Sow today, reap tomorrow.

Don’t make shortcuts on customer experience (CX)

There is more to it. If you try to find shortcuts just to increase your revenue, it will have a negative impact on your brand, that will cost a lot more to rebuild, than what you thought you would save by going for the low hanging fruit. David Beniof and D.B. Weiss, the showrunners of GoT are receiving scepticism towards their capability to produce the last Star Wars movie, a deal they recently signed with Disney. The sci-fi community around the movie is putting pressure on Disney to lay of the two and find somebody else instead.

Takeaway #3: Make sure you invest properly in CX and continuously improve the customer satisfaction index of your brand. If you increase your savings in CX, be sure to expect a massive investment on the recovery from the caused damages.

My father always said, try to learn from the mistake of others as that’s the most cost efficient. So learn from the missteps of the GoT show and use the takeaways wisely in your marketing strategy.

Originally published at https://think.cognitivecreators.com on May 28, 2019.

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Attila Tóth

Written by

Chief Digital Strategist, driving growth for enterprises through meaningful digital transformations. Find me on http://www.linkedin.com/in/creativeattila

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +789K followers.

Attila Tóth

Written by

Chief Digital Strategist, driving growth for enterprises through meaningful digital transformations. Find me on http://www.linkedin.com/in/creativeattila

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +789K followers.

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