The Startup
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The Startup

Maximizing the Value of Your Startup

The tech and the team matter — but it’s your story that matters most.

When a startup undertakes equity fundraise, company valuation is often a source of much debate. New investors will pitch their offer price as low as they dare and the company will do its best to negotiate it back up.




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John Hall

John Hall

Founder & CEO of UK startup to scaleup advisory firm Duet Partners

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