The Startup
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The Startup

McDonald’s New Campaign on Nostalgia is a Masterclass for 1-Man Consultants of All Niches

Good relationships, positive feedback, and deep-rooted memories sell like hotcakes. Err… I mean golden fries.

Ronald McDonald’s saying hi.
Pixabay License: Free for commercial use

I was scrolling my Twitter feed while waiting for my flight to depart from Bangkok’s Suvarnabhumi airport. One of McDonald’s tweets…

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Aldric Chen

Aldric Chen

5.2K Followers

20x Top Writer (as of August 2022). I am a Consultant, and I run start-ups on top of my 9–6. I think, write to spread ideas that work.