Meet Your Brain’s Control Centers for Creative Thinking

Scientists suggest that your ability to think outside the box may depend on how well these parts of your brain connect

Sven Frode
The Startup

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Photo by Gianandrea Villa on Unsplash

Creativity and innovation are now bywords in today’s highly competitive and fast-paced business world. More than ever, companies are finding ways to tap into the creative potential of their workers and developing strategies to foster an innovation culture.

But what exactly is creative thinking?

In its simplest terms, creative thinking is a way of coming up with novel and useful ideas to solve problems — the ability to “think outside the box,” recognize less obvious patterns and carry out tasks in different ways.

If you have ever used a clothespin to seal a bag of potato chips or made carbonara sauce from leftover mushroom soup — congratulations, you have practiced creative thinking!

Despite what many people believe, creative thinking is not limited to people in the field of the arts. Instead, the ability to come up with ingenious ways to solve problems is an invaluable life skill and a sought-after competency in many professions.

The call for more creative thinkers has fueled various research in recent years. Scientists in the…

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Sven Frode
The Startup

Part-time psychonaut, full-time HR pro. I write about science, psychedelics, metaphysics, and everything else in between.