Metrics Deep-Dive for Product Managers
Measure & Track the Entire Path to Market for your Product
Published in
8 min readNov 9, 2020
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Last week, I wrote a post about why having an End-to-End Analytics Strategy for your Product is so important to drive successful outcomes. If you missed that post, you can read it here.
Now having an analytics strategy is one thing, but the ‘execution’ is where the rubber meets the road. The two key questions before you can implement your strategy are
- What metrics do you want to measure at each stage of your product’s Go-To-Market plan?
- Given the metrics you chose — How to set things up and what tools you’ll need?
The rule of thumb is this — your Metrics must be meaningful given the context. They must be set up so that they tell you a story of whatever it is that you want to measure.
