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Microsoft Bing Is Now Literally Tricking You To Think You’re On Google

This desperate move is so sneaky it will make you laugh.

Jano le Roux
The Startup
6 min readJan 10, 2025

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Bing imitating Google on its search page.
Screenshot by author

Microsoft is desperate.

And it shows.

They’re dressing Bing up as Google.

They’re tricking users into thinking they’ve arrived at the wrong search engine.

It’s hilarious.

It’s embarrassing.

It’s classic Microsoft.

I’m Jano le Roux, a marketing expert who’s seen every cheap trick in the book.

I remember the first time I saw Bing’s ‘Google’ clone. I laughed out loud, then did a double-take. For a second, I genuinely thought I was on Google.

This one takes the cake.

Let’s break down how Microsoft is turning Bing into a Google impersonator.

And why it’s a bad look for everyone.

How it all started

If you search “Google” on Bing without signing in to a Microsoft account, you’ll see a suspiciously similar search result.

It has a doodle-like logo, a styled search bar, and even the tiny text under the bar. Microsoft even hides the classic Bing bar by scrolling the page down.

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open to help—jano@likeflare.com—Join me ⤵️

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