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Mission-Driven Product Management

The military has been practicing strategies and tactics for centuries to coordinate and carry out their missions. If they fail, they die. What lessons can we learn from team management and product development?

Napoleon crossing the Alps — Musee de l’Histoire de France/Corbis

“Fools learn from experience. I prefer to learn from the experience of others. “ — Otto von Bismark

March to the sound of guns

“Strategy is the art of making use of time and space. I am less concerned about the latter than the former. Space we can recover, lost time never.” — Napoleon Bonaparte


Commander’s Intent

“No battle plan ever survives contact with the enemy.” — Helmuth von Moltke

Mission-Driven Product Management

  • What is the problem we want to solve?
  • Why is it important to solve it?
  • How will we know that we have been successful?

Mission-Driven Product Management Pros

No one size fits all



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Simón Muñoz

Platform Product Management @ Voicemod. Strong opinions, lightly held.