Modern Voodoo Polls
Self-selecting surveys on social media and websites are not polls.
Back in the 1990s, Sir Robert Worcester (Ipsos MORI) wrote about ‘voodoo polls’. This was a collective name for open access or self-selecting surveys.
Two decades ago, there were phone-in or fax surveys. Today, we have clickable website surveys, plus Twitter and Facebook ‘polls’. Open access surveys are now available within a few clicks.
Whilst they are often for fun, people — without any warnings — can propagate the results.