The Startup
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The Startup

Modern Voodoo Polls

Self-selecting surveys on social media and websites are not polls.

Back in the 1990s, Sir Robert Worcester (Ipsos MORI) wrote about ‘voodoo polls’. This was a collective name for open access or self-selecting surveys.

Two decades ago, there were phone-in or fax surveys. Today, we have clickable website surveys, plus Twitter and Facebook ‘polls’. Open access surveys are now available within a few clicks.

Whilst they are often for fun, people — without any warnings — can propagate the results.

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Anthony B. Masters

Anthony B. Masters

This blog looks at the use of statistics in Britain and beyond. It is written by RSS Statistical Ambassador and Chartered Statistician @anthonybmasters.