The Startup
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The Startup

Most Aspiring Creators and Founders Are Building the Wrong Business

Once your side hustle attaches an ROI to each hour of your time, you’ve officially recreated your own rat race.

Most aspiring creators and founders are building the wrong business. Once your side hustle attaches an ROI to each hour of your time, you’ve officially recreated your own rat race.
Photo by Nubelson Fernandes on Unsplash

On a monthly basis, I turn down thousands — maybe tens of thousands — of dollars for a certain type of work I simply refuse to do. It’s the same type of work…

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