The Startup
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The Startup

Most Aspiring Creators and Founders Are Building the Wrong Business

Once your side hustle attaches an ROI to each hour of your time, you’ve officially recreated your own rat race.

Most aspiring creators and founders are building the wrong business. Once your side hustle attaches an ROI to each hour of your time, you’ve officially recreated your own rat race.
Photo by Nubelson Fernandes on Unsplash

On a monthly basis, I turn down thousands — maybe tens of thousands — of dollars for a certain type of work I simply refuse to do. It’s the same type of work…

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Rachel Greenberg

Rachel Greenberg

Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤

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