The Startup
Published in

The Startup

Much ado about scaling

It’s a popular term nowadays: scaling. Especially scaling up. And while at a first glance it seems very sensible — achieve success, learn from that and scale up the lessons or effort — there are many points of attention. Here I like to address a few of these in an effort to clarify a bit what can be done sensibly beyond the simplified thinking in terms of blueprints.

Scaling, why how what, and who?




Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

How to Create a Winning Pitch Deck for Investors

What´s love got to to with it #2

30th Anniversary Celebration series | Emmanuelle Verhagen - Entrepreneurship Programme

Strategize Your Startup, Protect Your Brand

Cultivating an Entrepreneurial Mindset

Caring About Things is Hard

5 Lessons I Learned At Startup Weekend Daqing, China

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Wouter Kersten

Wouter Kersten

Chief Curiosity at The New ABC. Always Be Curious and forget “the box” altogether.

More from Medium

The floor is lava: a realistic approach to work-life balance

Engineers who look up

Dear Tech Companies: It’s time to rethink what you know about the Class of 2025.

Leader vs Manager — what’s your job scope! how much leadership skills do you really need.