The Startup
Published in

The Startup

My brand engagement fantasy: Hire a few real people.

In 1999, an extraordinary little book called The Cluetrain Manifesto was published. This is a seminal book in the history of digital marketing that predicted the consumer-led economy we’re in today two decades ago. The authors made two exceptional predictions about brand engagement:

  1. The internet would overturn the brand power structure. Marketplaces would be driven by…

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.