The Startup
Published in

The Startup

My Brother’s Friend’s Aunt’s Son Knows How to Do That…

Whether it’s developing a website, creating a new logo, or writing copy and designing your sell sheets, we all know someone with some basic skills. “Our neighbor’s high school daughter is a whiz and good with computers.” In the age of DIY everything and solutions like WIX, Squarespace, and Fiverr, it’s easy to think that creating your own marketing (or having your cousin’s neighbor’s nephew do…

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