My Co-Founder Was a Perfectionist, and It Ruined My Startup

Uber-talented people make crappy business partners

Aaron Dinin, PhD
The Startup
Published in
3 min readDec 8, 2022

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Photo by Timothy Dykes on Unsplash

My first co-founder used to describe everything I produced as “half-assed.” He thought I was sloppy and had too much of a tendency for cutting corners. The code I wrote for our software was never clean enough. The marketing emails I drafted were never compelling enough. My fundraising pitches were never crisp enough. And so on. Naturally, when our company eventually failed, guess who he blamed it on.

Me…

I was the problem because I wasn’t a talented enough person. And, for a while, I thought he was right. I told myself if only I’d been able to do better work, my startup would have been successful. But, with the help of nearly two decade’s worth of hindsight, I finally understand I wasn’t the problem. He was the problem, and it killed our startup.

The problem with incredible talent

While the death of a startup you’ve never heard of from almost 20 years ago surely doesn’t concern you, the cause of that startup’s death should. Specifically, my startup failed because I did exactly what I thought every startup founder should do when choosing people to work with and searched for the most talented human being I could possibly align myself with…

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com