The Startup
Published in

The Startup

My Customers Are Living Too Long, and It’s Costing Me Money

When to cut ties and move on (even from paying customers)

old man customer
Photo by Johann Walter Bantz on Unsplash

A customer’s lifetime, lifetime value, and sales conversion window are three different (but related) things.

  • Lifetime: The duration over which they (continue to) purchase from your company — be that one week, three months, two years, etc.




Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

What is Thought Leadership — And Why Does It Matter?

What Makes Mobile Loyalty Programs Work?

Which Friends Character Is Your Marketing Inspiration?

How To Make Blogging

How to Drive Major Sales on Minor Holidays (Like Today’s April Fools’ Day)

What’s a good checklist for gauging the success of social media marketing?

What is a Lead in Digital Marketing

Crane Companies in Michigan Lead Generation: Copywriting Strategies to Convert Leads to Sales

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rachel Greenberg

Rachel Greenberg

Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤

More from Medium

The Myers-Briggs Secret to Overcoming Your Entrepreneurial Faults

The Myers-Briggs secret to overcoming your entrepreneurial faults. Every entrepreneur should do this ASAP or risk falling victim to the personality flaws that are stifling their business success.

An Idea Is Not a Business

7 Crucial Skills Wall Street Taught Me That Facilitated My Entrepreneurial Success

7 crucial skills Wall Street taught me that facilitated my entrepreneurial success. You don’t have to work on Wall Street to master these skills, but it sure does accelerate the process of acquiring them.

How Opportunities Are Created by Alleviating Poverty