The Startup
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The Startup

My Customers Are Living Too Long, and It’s Costing Me Money

When to cut ties and move on (even from paying customers)

old man customer
Photo by Johann Walter Bantz on Unsplash

A customer’s lifetime, lifetime value, and sales conversion window are three different (but related) things.

  • Lifetime: The duration over which they (continue to) purchase from your company — be that one week, three months, two years, etc.

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Rachel Greenberg

Rachel Greenberg

Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤

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