Photo: Rick Klau. Saguaro National Park.

My Homegrown, Personal CRM

A little over four years ago, I tried to get my address book mess figured out. Centralizing everything in FullContact (now known as Contacts+) was a marked improvement, but after years of living with the end result, I realized that storing contact data about a lot of people is a far cry from actually leveraging that information. I needed to do more than simply know how to contact a person; I needed to build a system that prompted me when to…