Netflix’s Secret Weapon: The World

Over 50% of Netflix’s business is now international

We’ve seen shots fired in the streaming wars, but it is not yet World War TV. If you live outside of America, nothing much has changed at all. It’s still mostly Netflix because the other streaming services won’t take our money. And it is a lot of money.

You can see this in Netflix’s latest numbers.

Subscribers via the SEC via Recode

Today, the majority of Netflix’s subscribers come from outside of the US and Canada. It’s also a majority of their cash.

Revenue calculated as ARPU * Users. Via Recode

Each month, Netflix earns $879 million from ‘the rest of the world’ and $829 million from the US and Canada.

While most of the press depicts the streaming wars as a head-to-head fight between Netflix, HBO, Disney, etc, it’s actually just a local battle. For now.

The Global Players