The Startup
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The Startup

New Heroes, Cult Objects, and Days of Glory

Who, what, and how we celebrate in the pandemic world

This article first appeared on The Sociology of Business

More than 20,000 people signed a petition to name Dr. Anthony Fauci the “Sexiest Man Alive.” The honor is bestowed annually by People magazine, and past honorees include Hollywood stars, musicians, and celebrities like John Legend, George Clooney, Brad…



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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.