The Startup
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The Startup

Newsletters: Why Smaller Lists Are Better

The black hole of large numbers in email marketing — and how to avoid getting sucked by one

Human hand writing on card with light bulb
Photo by Freepik

At the beginning of every year, creators from different walks of life make predictions about that year’s trends. While some of these often repetitive trends manage to materialize, a lot of others drop dead. And perhaps the biggest trend that…

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