The Startup
Published in

The Startup

No I Don’t Want To Promote Your App That Compares Photos Of Girls — The Perils Of Exaggeration

Image Credit: Doctor Who

‘The ask’ needs to align with the person

Exaggerating your business while ignoring someones intrinsic motivations is stupid. That won’t help you promote your app.

Crazy statistics

“Exaggeration will not work if you dish out stats that can be publicly checked. You’re better off telling the truth about your business”

Illustration: Adam Nickel

Huge ego’s

Show your heart not your ego when you’re pitching.

Zero purpose

“Unless we can connect with a purpose that takes advantage of our own human existence, we’re unlikely to be interested for more than a few dopamine minutes”

Offering money to someone you don’t know

Image Credit: Fox/The Simpsons

It comes down to lies

“Lies smell like shit and shit doesn’t sell”

The solution: Follow this formula

Call To Action



Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +768K followers.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Tim Denning

Aussie Blogger with 500M+ views — Writer for CNBC & Business Insider. Inspiring the world through Personal Development and Entrepreneurship —