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No One Wants to Watch Your ‘Free’ Webinar Anymore
A better strategy for creators to convert leads: Workshops
I’m sick of webinars. Every budding entrepreneur and digital startup has a webinar now to funnel you to buy their product.
They advertise it under the pretense of a ‘free’ masterclass where somehow, miraculously in only 60 to 90-minutes you will gain enough value to pivot your life and become as successful as them.
Auto-webinars in particular are the worst. I cleared space in my calendar for you. At least do me the courtesy of showing up live.
It needs to stop. And thank God audiences are starting to wisen up, creators are slowly stepping up their game, and the tide is starting to shift.
The problem with this marketing tactic is that you never really get the promised ‘immense value’ that was guaranteed you for an hour of your time. It’s not a masterclass. You’ve simply traded your time and your email for a lengthy sales pitch.
I’d much rather appreciate a succinct 10-minute video pitch and the cliff notes. At least it means you value my time.
The solution to this annoying problem that we’re all suffering from is a workshop. In other words, actually deliver on your message and give an actual masterclass, taught…