Not All Customers Are The Same: Takeaways from “The Customer-Centricity Playbook”

Becoming Customer-Centric and managing your business with Customer Lifetime Value (CLV) is a winning strategy. That is the central message of Peter Fader and Sarah Toms’ 2018 book, The Customer-Centricity Playbook. Read it. It’s short (128 pages), concise and packed with data. It also includes case studies that exemplify customer-centricity over…