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Objectivity is the Most Important Design Skill

Objective Empathy in Human Centered Design

Joshua Dillon
May 30, 2019 · 22 min read

Empathy as a Design Attitude

Why Empathy is Confusing

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Google Trends: “Empathy” — January, 2004 to May, 2019

Empathy in Human Centered Design Frameworks

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Empathy Map — Human Centered Design Exercise

The Purpose of Empathy

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Scenario Map — Human Centered Design Exercise

Empathy is a Tricky Subject — Hugs After

Affective Empathy (AE) — Emotional Empathy

Cognitive Empathy (CE) — Analytical Empathy

Drawbacks of Affective Empathy

“I know the human, I am the human.”

Emotional Confirmation Bias

Emotional Justification

Affective Empathy “Sells”

Misattributed Solutions

“I Am My Own Measure of Success.”

Inherited Bias

Fallacies, Summarized

Benefits of Cognitive Empathy

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Story Boarding — Human Centered Design Exercise

Tactical Cognitive Empathy in Functional Design

Balancing Technical Solutions with Cognitive Empathy

Cognitive Empathy in Design Delivery

Cognitive Empathy From Understanding to Solution

Objective Empathy

Objective Empathy in Human Centered Design

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Architectural Assessment — Human Centered Design Exercise

Objective Empathy in Specialized Team Functions

Objectivity in Design Research

Establishing Objective Research Baselines

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Journey Map, Research Artifact — Human Centered Design

Communicating Design Research Results.

Objective Empathy — The Tactical View (tl;dr)

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As facilitated by this kitten.

…and now for hugs.

Objectivity is the Most Important Design Skill

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