On Design — Emotion in Digital Design Explained for Non-Designers

Siyana Ivanova
Jan 15, 2021 · 10 min read

For a digital product to fully reach its potential, there is something more needed than pop-ups, call-to-actions all over the place, and features no one asked for. A positive change, for one.

When was the last time you read an article somewhere uninterrupted by a pop-up begging you to leave some personal information to get more of those awesome…