One Day of Deep Work to Drive Progress in Your Solo Business

Set aside time each month to work on your business strategy.

Image created via Midjourney

Ever feel like your to-do list is running your life? Since solo business owners have to wear all the hats, the work is never-ending.

I’m a big advocate for weekly “admin time”: time you set aside to knock out the items on your to-do list. But admin time doesn’t really give you space to think about anything Big Picture, like your business strategy, something new you want to launch, or changes you want to make.

You need to set aside time for deep work, and the best way to do this is by dedicating one full day per month to work on your business.

What is deep work?

Deep work is focused, uninterrupted time you spend on a project or task. You need deep work for anything that requires your full attention and brainpower.

People typically set aside several hours for deep work. This is different than setting aside time for admin tasks or to knock a bunch of to-dos off your list — also known as shallow work or busy work.

During deep work time, you must commit to avoiding distractions. Close Slack, don’t check your email, and turn off your phone notifications. You have to be fully present…