One Fundamental Business Decision That Many Founders Forget
Learn the fundamental question every business owner needs to answer before they can succeed
A few weeks ago, I was in an advisory meeting with the Co-Founders of a private jet company.
These guys are great salesmen. Super cool dudes — one of them is literally married to a supermodel and is friends with all sorts of eccentric millionaires.
However, they were having trouble bringing in as many qualified leads as they needed. Most of their sales were word of mouth and straight phone call hustling. They knew the needed marketing to bring customers to them, but their investments into it had thus far been unsuccessful.
“It’s hard to market private jet ticket sales,” an Instagram marketer told me. “It’s too expensive for people to move straight to buying tickets for filling a whole private jet at $7–10k per seat.”
Yes, it is.
That’s why you probably shouldn’t do that.
Just because you’re selling private jet tickets doesn’t mean you need to market private jet tickets.
It’s kinda like if you are fishing and your goal is to eat a fish. You don’t use a grill — you use bait.
