The Startup
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The Startup

One Perfect Mattress for Everyone: 6 Lessons from Casper’s Success

You can learn a thing or two from the bed-in-a-box innovator

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Casper Sleep has seemingly pressed all the right buttons over the course of its journey. Founded in 2014, the mattress startup has won over customers with its innovative “bed-in-a-box” model. Many other players have tried to emulate this approach, but…

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Conor Dewey

Conor Dewey

Product at Metabase. Previously growth at Hugo and data science at Squarespace. Writing here now: https://www.conordewey.com

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