The Startup
Published in

The Startup

One Thing Capitalism Can Do to Save Itself and the Planet

A pathway for True Cost economics to change the world…if you want it

The primary driver of ecological collapse is entirely economic. It has to do with how we, as humans, measure the cost of the goods and services that we consume. At the heart of the issue is a simple market failure.



Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +760K followers.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jerry Toth

Cacao farmer, rainforest conservationist, chocolate entrepreneur, and metaphysical explorer based in Ecuador.