Organizations don’t run out of good ideas — they overlook them

Aytekin Tank
The Startup
Published in
7 min readApr 25, 2019

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Originally published on JOTFORM.COM

Not all million-dollar ideas are obvious.

Sometimes, what begins as a failed idea becomes a groundbreaking innovation.

Consider the Post-it®. While trying to create a stronger, more durable adhesive, Dr. Spencer Silver, a 3M scientist, discovered an adhesive that stuck lightly to surfaces.

The “removability” rendered it a failure — yet it was also revolutionary. But it took years before this innovation was recognized, as Silver searched to find a use for his creation.

“I came to be known as Mr. Persistent because I wouldn’t give up,” Silver explains on the company’s website.

He eventually partnered with a fellow 3M scientist to create the small sticky notes we all know and love. The average professional now receives 11 messages on Post-its each day and they’re sold in over 100 countries worldwide.

Recently, as I scribbled a quick Post-it reminder for myself, I started thinking about what we can learn from Silver’s story: about innovation, experimentation, and the necessity of occasional failures.

It also made me wonder: how often do we overlook great ideas? Probably more than we realize. For example, Kodak invented the first digital camera but decided not to pursue it. Sony developed…

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Aytekin Tank
The Startup

Founder and CEO of www.jotform.com || Bestselling author of Automate Your Busywork. Find more at https://aytekintank.com/ (contact: AytekinTank@Jotform.com)