OUTCOME BASED ROADMAPS : Unleash the Power of a Shared Vision and Purpose

Jason Doherty
The Startup
Published in
10 min readSep 23, 2019

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Outcome Based Product Strategy

At Denver Startup Week this year (2019), Kelsey Stevenson, Thomas Vela and I presented a talk on Outcome Based Roadmaps which proved to be quite popular! This post is a summary of our talk and a link to our presentation.

TL;DR: Give me the slides!

Here’s a link to a PDF of our presentation: https://drive.google.com/open?id=1iOJxWwjKvo8eXDdBf-3xkBlqv-CfGkjC

Kelsey Stevenson presenting at Denver Startup Week

Avoiding The Feature Factory

Many software teams struggle to deliver value to customers. More often than not, it’s because product and engineering teams stopped talking to customers. Or they don’t measure whether what they delivered (features) had the desired impact. They are stuck in a feature factory, just “building stuff” and churning out features — and hoping that someone will use it.

Did customers like what we just released? Can we improve the feature? Are customers getting value out of the feature? If you don’t measure this stuff, and don’t talk to customers, you’ll be unlikely to have an impact on the market.

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Jason Doherty
The Startup

Technologist and Product Leader who likes to build stuff