The Startup
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The Startup

Overalls with Neuro as a method of advertising

A Look into today’s devices and methodologies!

Advances in neuroscience are changing the way that some companies position their products, giving birth to the new field of Neuromarketing, a field of marketing research that studies consumers’ sensorimotor, cognitive, and affective responses to marketing stimuli.

Instead of looking to what happens in the mall, Neuromarketing tends to look at what happens deep into the consumer brain. And in order for a Neuromarketer to succeed, they have to get as close as they can to what is…

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