The Startup
Published in

The Startup

The No-BS Formula to Building a Cult Brand

How one innovator gives outdoor apparel new meaning

Photo by Jeffrey Keenan on Unsplash | Yosemite National Park

Yvon Chouinard got his start in 1953 as a 14-year-old climber at the Southern California Falconry Club. He studied climbing under one of the adult leaders, Don Prentice, learning to rappel down the cliffs to explore the falcon nests. Those lessons stuck with Yvon and sparked his lifelong love of climbing.

--

--

--

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

What Happened During Week 8: Venture Building

The Hidden Purpose of Customer Relationships

Whoever said a picture is worth 1000 words was never responsible for its metadata

How Brand Marketing Can Flatten The Irrelevancy Curve

How Chatbots Will Save Your Facebook Strategy

Sales — The Holy Grail of Improving Your Company? An Intro….

The Double Diamond Method

Double Diamond Method Art | Article to Trey Cockrum

Considering imprint.to too

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jamie Russo

Jamie Russo

I write books, essays, poetry, and tweetstorms.

More from Medium

How to Ace Your Next Discovery Call with A Potential Client

10 Suggestions I Gave A Client To Better Monetize His Newsletter

Writers Are Selling Themselves Short by Making These Common Mistakes. Here Is How to Avoid Them

Does the World Need Another SEO Podcast?