Peloton’s Masterclass in Brand-Building

Record sales and Peloton just cut marketing to zero — relying on a strong brand to drive word-of-mouth sales

Joshua VanDeBrake
Jun 17, 2020 · 5 min read
Photo by Erlend Ekseth on Unsplash

Record Sales During a Crisis

The battle for profitability is nothing new for Peloton; the company has been engaging in this uphill exercise since long before its IPO last…