Peloton’s Masterclass in Brand-Building

Record sales and Peloton just cut marketing to zero — relying on a strong brand to drive word-of-mouth sales

Joshua VanDeBrake
Jun 17 · 5 min read
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Photo by Erlend Ekseth on Unsplash

Record Sales During a Crisis

What Does This Mean for Peloton?

How Did Peloton Achieve This?

How Can We Replicate This Success?

Final Thoughts

The Startup

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Thanks to Niklas Göke

Joshua VanDeBrake

Written by

Passionate about Marketing, Startups, & VC. Full-Stack Marketer. Ambivert. Millennial.

The Startup

Medium's largest active publication, followed by +731K people. Follow to join our community.

Joshua VanDeBrake

Written by

Passionate about Marketing, Startups, & VC. Full-Stack Marketer. Ambivert. Millennial.

The Startup

Medium's largest active publication, followed by +731K people. Follow to join our community.

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