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People Love Taco Bell, and No, It’s Not Just the Food
Ask anyone their opinion of Taco Bell and they’ll fall into one of two camps. The first is the group who finds the food disgusting, complains about the ingredients, and says the eating there makes them physically sick (likely in more grotesque terms). The second camp, the one I fall into, loves the place in spite of its flaws.
When looking at young Americans, there seems to be a sizable population that holds Taco Bell in high regards. When there are so many fast food options out there, Taco Bell doesn’t seem as if it should be the champion of the young Americans. It’s not particularly new, it’s not healthy, and it’s not even Authentic Mexican.
Millennials have a reputation of opting for organic products, embracing social causes, and promoting small businesses. Taco Bell embodies none of these virtues, but they have a strong following in the Millennial and Gen Z crowds. Their strategy works, and for the past couple of decades customer satisfaction with the Taco Bell brand has trended upward.
The first camp of people out there will tell you everything wrong with Taco Bell. The other camp, the satisfied customers, so them doing so much right.
