DIGITAL EXPERIENCES

Personalization Playbook: A Practitioner’s Perspective

Amit Rawal
May 11, 2020 · 6 min read
Personalization Playbook — Copyright: Amit Rawal

Personalization: one of the most talked-about ‘levers’ of customer experience that can unlock billions of dollars of value for retailers. But how many retailers can do true one-to-one personalization at scale? Very few, if at all.

WHY?