Personas with Disabilities
Last edited April 25, 2023
Some people love personas. Some people hate them. But if you have personas, and they are 100 % non-disabled, you are doing everyone a disservice
Most articles on personas fall into one of three categories:
- Some articles think personas are the best thing since sliced bread
- Others think personas should be avoided, or killed, focusing instead on Jobs To Be Done.
- The final group thinks personas are 97 % BS. The central theme in this article isn’t that personas are bad, but that only 3% of personas are constructed correctly in a manner that can be successfully leveraged.
Standard Persona — Meet Jane
Jane’s demographics: Female, 32, in a long-term relationship with a five-year-old son. Jane lives 37 miles from her office. Jane’s son goes to kindergarten with an after-school program 5 miles from their house in the other direction from the office.
Jane’s goals and challenges: Jane’s biggest challenge is picking up her son. If she leaves too early, she spends a lot of time in the parking lot with nothing to do. If she leaves too late, she hits a lot of traffic and may incur daycare fines for arriving after the deadline to pick him up. Her goal is to find a way to optimize her time and…
