Pinterest Lens: What the Latest Updates Mean for Visual Search
Did you hear the Pin drop?
I’ll level with you: I find visual search fascinating.
In an industry where baseless buzz is never in short supply, I believe visual search actually offers something substantial. You can even hear me talking about it on one of Canada’s biggest radio networks, believe it or not.
Where other “trends” like voice search are often about the same consumer intent states, just expressed in another way, visual search extends the user’s communicative range.
It’s for those “I know what I want, but I don’t know how to say it” or “I don’t know what I want, but I’ll know it when I see it” moments that we’ve all felt while shopping.
Pinterest is among the leaders in a crowded visual search technology field. Google, Amazon, Microsoft, Facebook, and many others are getting in on the action. You can read about them in my humbly-titled “Ultimate Guide to Visual Search”.
For now, we’ll stick with Pinterest. After their IPO last year, the visual search engine has continued to grow its user base and improve its technology at a steady pace. It announced some iterative changes to its core computer vision technology, Pinterest Lens, on Tuesday.
