The Startup
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The Startup

Pizza Hut Trumped Dominos With Its $100 Million Stuffed Crust

Sometimes you’ve got the think outside of the box

Base Image: Pizza Hut

In the early 90s, the battle for pizza supremacy was heating up.

To flatten competition from its biggest rivals, Pizza Hut bet big. They cooked up a new, revolutionary pizza creation — The Stuffed Crust.

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Stephen Moore

Stephen Moore

Dunking on the Metaverse, NFTs and more. Currently: editor @Entrepreneur’s Handbook | Previously: editor @Medium | Contact: stephen@sjmblog.com