Plastic Mickey Mouse watches are re-selling for over 1000 dollars on eBay
Powerful business lessons from a humble plastic Swatch
90 years ago, on the 18th November 1928, Mickey Mouse was born. Created by Walt Disney and Ub Iwerks, Mickey changed our world forever.
Happy Birthday, dear Mickey Mouse!
To celebrate Mickey’s birthday, Swatch partnered up with the renowned English artist Damien Hirst to create not one, but two special edition watches. Both watches are based on a canvas painting titled “Mickey”, which was painted in 2012. It was a result of an invitation from Disney to Hirst to create an artwork inspired by Mickey Mouse.
One watch is called “Mirror Spot Mickey” and is limited to 19,999 pieces worldwide.
The rarer one, named “Spot Mickey”, is limited to 1999 pieces. It was sold on Mickey’s birthday, the 18th of November. The list price was $185.
The watches caught my attention as soon as I saw them popping up on a bunch of websites that usually do not talk about plastic watches. They were on Forbes, the business magazine and Hodinkee, a go-to publication…
