Power of Data Storytelling — Your Data is Only Half the Story

Not having impact? Sell stories, not data.

Col Jung
The Startup
Published in
8 min readMay 3, 2023


Jobs’ 3-step formula for compelling speeches. Credit: Getty Images

A CEO once said…

The most powerful person in the world is the storyteller.

The storyteller sets the vision, values & agenda of an entire generation that is to come.”

- Steve Jobs at WWDC (1997)