Power of Data Storytelling — Your Data is Only Half the Story

Not having impact? Sell stories, not data.

Col Jung
The Startup


Jobs’ 3-step formula for compelling speeches. Credit: Getty Images (Fair Use)

A CEO once said…

The most powerful person in the world is the storyteller.

The storyteller sets the vision, values & agenda of an entire generation that is to come.”

- Steve Jobs at WWDC (1997)

As a data scientist, engineer and researcher, I sit through many presentations that have a lot of data, but not nearly as enough impact.

It doesn’t have to be this way.

One just needs a mindset shift and some practice to take their presentations — and careers — to the next level.

In this brief article, I will explain…

  • Why data and storytelling must go together
  • How to tell a good data story
  • Tips on using appropriate visuals to present your data.

Sell stories, not data or products

Nike is worth almost $200 billion.

The credit for its huge success goes to its iconic marketing.

You know what’s interesting?