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Power of Data Storytelling — Your Data is Only Half the Story
Not having impact? Sell stories, not data.
8 min readMay 3, 2023
A CEO once said…
“The most powerful person in the world is the storyteller.
The storyteller sets the vision, values & agenda of an entire generation that is to come.”
- Steve Jobs at WWDC (1997)
As a data scientist, engineer and researcher, I sit through many presentations that have a lot of data, but not nearly as enough impact.
It doesn’t have to be this way.
One just needs a mindset shift and some practice to take their presentations — and careers — to the next level.
In this brief article, I will explain…
- Why data and storytelling must go together
- How to tell a good data story
- Tips on using appropriate visuals to present your data.
Follow my analytics YouTube channel here.
Sell stories, not data or products
Nike is worth almost $200 billion.
The credit for its huge success goes to its iconic marketing.
