To Become Super-Likable, Practice “The Ben Franklin Effect”
The 18th-century observation later confirmed by science
Published in
4 min readDec 24, 2019
When Ben Franklin sought to transform an adversary into a supporter, he turned to an unusual approach. He later described it in his autobiography as an old maxim.
In 1969, researchers would confirm his maxim. Today, we call it “The Ben Franklin…