The Startup
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The Startup

Predicting Customer Churn

A Modeling Exercise

We’d like to predict, for a given product, whether a user will churn — i.e., stop using it— in the ‘near future’. We can do a number of things with such a prediction:

  • Estimate near-future revenue. This is especially useful when there is likely recurring revenue from continued use, such as in a subscription service, or from in-app purchases.
  • Proactively take some “remedial action” for users likely to churn.

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Arun Jagota

Arun Jagota

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PhD, Computer Science, neural nets. 14+ years in industry: data science algos developer. 24+ patents issued. 50 academic pubs. Blogs on ML/data science topics.