Pricing Strategies for Your Business: Decoy Pricing vs Price Anchoring

Photo by Alexander Schimmeck on Unsplash

To most of us, money is an uncomfortable topic to discuss. We’d much rather talk about sports, politics, or travel, but it’s an indispensable part of our livelihoods.

On that note, let’s discuss pricing — a topic many businesses aren’t entirely satisfied with. Whether it’s a freelancer or a large enterprise, many feel as though they’ve either…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kenji Explains

Kenji Explains

Follow me for more about business / marketing / strategy