Don’t be duped by the unidonkey. Source: author

Careers in Tech

How to Find Out if an Employer Has Product/Market Fit

Employers will try to sell you on their product/market fit. Employees need a way to spot it.

In my previous article, I explained that you want to join companies that have found product/market fit. But I didn’t define what that meant. This article defines product/market fit for employees, and gives four simple rules to assess it.

Does this ring a bell?

“I have an amazing new opportunity — a once-in-a-lifetime chance to change the world!” — 10th recruiter on LinkedIn this week.

But when you go to the company page, you can’t tell whether it’s a good company or not. How do you know which recruiters you should listen to and which are full of hot air?

This one is full of hot air. Source: author, inspired by emails actually received through LinkedIn

Deciding which company to pick is one of the biggest choices you’ll make in your life.

But it’s awfully hard.

Some startups look like they’re growing phenomenally, but they aren’t. Others found hypergrowth in the past, but then hit a wall. Consider, for example, MySpace and…