The Startup
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The Startup

Product Strategy: How to Find Product/Market Fit

Here’s a cool story about a button, or the button, to be precise, as told by Daniel Tonkopiy, an entrepreneur from Ukraine.

Back in 2011, when US citizens had already been enjoying OpenTable online restaurant booking, Ukrainians had to book a table by phone. Daniel and his team assumed it would be a great idea to bring a slice of digital transformation to Kyiv by adding the…

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