Put your heart in it. Whatever you do

Even when you disagree with it.

Seems quite counter-intuitive, doesn’t it?

Everyone (myself included) will always tell you that you should follow your heart. Do what you believe in. And here I am asking you to put your heart and soul, sweat and blood into doing something you don’t believe in.

What gives?

Well, to explain it, I’ll need to tell the story of a meeting I once had. Just to give you some context, and because, well because I like telling stories. :-)

AN EARLY MORNING MEETING

I had been working with the company for a few months now, and despite the very short time I had been employed there, I had come to really enjoy working with the CEO. I hope so did he.

We were discussing the marketing strategy for one of our products. We were about to start some campaigns in the North America market, and well, we disagreed on the overall game plan.

As a result, we were having a mildly heated debate. I think we loved having those.

Arguments and counter-arguments were being exchanged between the two of us and after an hour and maybe 5 interruptions from people who needed us for different things, I finally started to appreciate the reality.