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Quitting Is a Skill, Not a Shame

Alberto Cabas Vidani
The Startup
Published in
6 min readFeb 26, 2025

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I recently celebrated 14 years since my first blog post went live. Looking back, I realize my creator story is one of quitting and pivoting.

I’ve had to change course many times, often dramatically. I realized that changing direction is inevitable for every creator and solopreneur.

But even though it’s common, it doesn’t mean it’s easy.

I distilled my experience in this article: what it looks like when you have to quit or pivot, how to make it easier, how to benefit from it. I hope it helps you when you’re stuck wondering “Should I keep going or should I change course?”

Consistency isn’t enough

Some people share criminally oversimplified posts that sound like “Keep going, good things will come.” That’s not true.

Consistency is necessary, but not sufficient. (Excuse the mathematical language, I have to show off my PhD once in a while 😉)

In other words, if you’re not consistent, you’ll probably fail. But being consistent doesn’t guarantee success. You have to do much more.

Take my current Italian project, for example. It started as a podcast. We were the first in Italy…

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The Startup
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Published in The Startup

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Alberto Cabas Vidani
Alberto Cabas Vidani

Written by Alberto Cabas Vidani

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