Red Bottom collapse, St Laurent’s heavenly decent to material abyss and less Versace fur
According to Bloomberg Kering SA, the owner of Saint Laurent, is positioning itself as the company to clean up fashion industry’s negative environmental impact. Many know of oil industry pollution, car industry pollution, and fishing’s impact on the global environment.
Did you know the fashion world releases thousands of pounds of carbon dioxide?
According to Mario Ortelli, a London based luxury consultant regulators, consumers and investors are making environmental decisions important to their decisions. According to Ortelli investors now categorize environmental impact equally important as bottom line numbers. Giorgio Armani SpA and Versace announced this year the use of controversial materials (such as fur) will be discontinued.
This past July industry leader LVMH, owner of Louis Vuitton, Christian Dior and Dom Perignon Champange purchased an equity stake in Stella McCartney’s fashion label. Stella is known for working with sustainable materials. Stella uses products in shoe soles that biodegrade. Following LVMH’s lead Prada SpA informed the world (on its website) its iconic nylon materials would be completely sourced from recycled materials by 2021. Prada SpA continued to mention ocean waste would be a big source to derive future materials.
St Laurent chose to descend into the murky depths of suppliers and sub-suppliers. Within this murky abyss networks derive material from conflict zones, child labor camps and other horrendous areas. Now St Laurent is forcing disclosure where raw materials originate. Before this year no one took a stand against this enterprise.
The fashion industry is a central industry for leather goods to drive profits. Industry leaders in fashion are now pushing tanneries to invest in new processes. The current process to turn animal hides into supple handbags is done with chromium. Chromium is a known pollutant. Chromium is currently deployed across the network of suppliers & sub suppliers. Since 2010 executives at Kering SA have depended on the quality of environmental performance to determine their bonuses. As each year goes by tougher metrics are being applied.
HOW THIS MOVEMENT AFFECTS THE FASHION ECONOMY
With recent changes fashion materials such as fur will begin to take a price dip. Vintage products will increase in scarcity. As scarcity persist market appreciation will take hold. The likelihood of an entire secondary market emerging in five years is high.
A fur coat worth $1,000 today may end up being worth $2,000 or $3,000 in 2029. Scarcity is the central driver for all value in items.
As certain materials become unofficially outlawed in fashion previous issues will demand premium. Similar to the secondary basketball shoe market (yes that is a thing) used fashion clothing will develop a secondary market. These markets will be difficult to access and often come with significant entry barriers.
Wise people should hoard their old LVMH brands, St Laurent bags, and fine Italian furs.
CAPITALIZING ON THE RESPONSIBLE
The need for environmental reforms is obvious. Previously big companies burned bags to keep items scarce and prevent discount sales. Big companies plan to stop producing these items together. The sudden stop of production creates what big companies always wanted.
Make your brand more valuable by creating scarcity.
As we responsibly navigate our ways to a new environmentally conscious environment figure out ways to capitalize. I recommend entrepreneurs start an online exchange program. Purchase as much inventory as you can. You may hold your acquired inventory for five years but you will see a return on your investment.
Learn how to read “leading indicators”. Leading indicators are signals that reveal the future of a market. The fashion market is going one way. The way fashion is heading is environmentally responsible.
Learn the upside in every market downside. A new startup idea could be the first official vintage fur exchange for designer clothing. It is only so long before no fur will be available at Sak’s Fifth Avenue. If you can’t get it at the mall where do you find it? Seems like an online galleria is about to surface…I wonder who will read this article and start the next million dollar idea.
To your knowledge success!
About Christopher: Christopher Knight Lopez is a Professional Entrepreneur. Christopher has opened over 7 businesses in his 14-year career. Christopher’s purpose is to take advantage of various market-driven opportunities. Christopher is a certified Master Project Manager (MPM), Master Financial Planner (MFP) and Accredited Financial Analyst (AFA). Christopher previously held his Series 65 securities license. Christopher also has his General Lines — Life, Accident, Health & HMO. Christopher has managed a combined 286mm USD in reported Assets Under Management & Assets Under Advisement. Christopher has work experience in 29 countries, raised over 50mm USD for various businesses, and grossed over 7.5mm in his personal career. Christopher worked in the highly technical industries of: biotechnology, finance, securities, manufacturing, real estate, and residential mortgages. Christopher is a United States Air Force Veteran. Christopher has a passion for family, competitive sports, fishing, martial arts and advocacy for entrepreneurs. Christopher provides self-help classes for up-and-coming entrepreneurs. Christopher’s passion to mentor comes from belief that entrepreneurs need guidance. The world is full of conflicting information about entrepreneur identity. See more at www.christopherklopez.com