Relational vs. Transactional Customers and Why You Need to Know the Difference

For creators, the difference affects how you price your work, how you relate to your customers, and how you position yourself

Berenike Schriewer, Ph.D.
The Startup
Published in
4 min readJun 13, 2021

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Photo by Karolina Grabowska from Pexels

Finding out about the difference between relational and transactional customers was a light bulb moment for me.

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Berenike Schriewer, Ph.D.
The Startup

Professional wizard (I mean, coach…) who used to be a lawyer. 🇩🇪/global citizen in the 🇺🇸. Writing feedback/coaching call: https://bit.ly/3lPB7eB